CHALLENGEFAMILY welcomes PowerBar as nutrition sponsor for THECHAMPIONSHIP 2018

CHALLENGEFAMILY welcomes PowerBar as nutrition sponsor for THECHAMPIONSHIP 2018

CHALLENGEFAMILY proudly presents a new partnership. As one of the leading experts in sports nutrition PowerBar will support the athletes of THECHAMPIONSHIP in Samorin with plenty of energy this year. Participants will be provided with a variety of high-quality PowerBar products such as PowerGels, Energize bars and isotonic sports drinks.


CHALLENGEFAMILY is very pleased with this partnership. ,,We are very happy to align with PowerBar as the leading expert in sports nutrition. Nutrition as ‘the 4th discipline’ of triathlon plays elemental role in the athletes journeys and we are eager to provide nothing less than excellence to our athletes. A wide portfolio of products and flavors, a perfect combination of nutrients and convenience in serving will help athletes from over 50 countries to have a day of their life at THECHAMPIONSHIP in the upcoming years”, said CEO CHALLENGEFAMILY Zibi Szlufcik.


“PowerBar and triathlon: it’s a historical and emotional connection. With our products we have already successfully accompanied many athletes on their way to the finish line,” adds Christoph Schwarz, general manager of Active Nutrition International GmbH. “We will continue to do so in Samorin. We are very proud of this and look forward to our partnership with THECHAMPIONSHIP 2018.”


About PowerBar

PowerBar developed the first ever energy bar worldwide in 1986 and is one of the leading manufacturers of premium sports nutrition products. PowerBar products supply endurance, fitness and team sport athletes around the globe with the ideal amount and type of nutrients easily and fast. All products are continually tested and further developed by leading nutrition and sport scientists as well as professional athletes.


About The Championship

The Championship counts as the apotheosis of CHALLENGEFAMILY season to be hold on June 3th, 2018. For professional athletes, The Championship 2018 will carry a minimum €150,000 prize purse. An unique professional qualifying system will firstly see professional athletes able to qualify for The Championship 2018 via Challenge Family events worldwide.


Age Group athletes will have the opportunity to qualify with a top six Age Group finish at any Challenge Family event worldwide during the qualification period. Top 6 teams in the male, female and mixed categories in relay events will qualify for The Championship at Challenge Family events. Slots will roll down in each Age Group and relay category up to 12th place. There won’t be a roll down system for the pros.

CHALLENGEFAMILY is the fastest growing global triathlon series. With 37 full and middle distances in 21 different countries, CHALLENGEFAMILY is changing the face of triathlon around the world. Due to spectacular courses in iconic destinations, no CHALLENGEFAMILY race is like another. Focusing on delivering the race of a lifetime to athletes of all ages and abilities, CHALLENGEFAMILY races provide memorable experiences that capture all the excitement and emotions of this inspirational sport.

For all press enquiries, please contact Jessica Peter at CHALLENGEFAMILY: